Privacy Policy

Last Updated: October 26, 2026

At Fei Yi (“Fei Yi,” “we,” “us,” or “our”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, place an order, contact us, or otherwise interact with our services.

By using our website, you acknowledge that you have read this Privacy Policy. Where applicable law requires consent for certain data processing activities, we will seek that consent as required.

1. Information We Collect

We may collect personal information and technical information depending on how you interact with our website.

Personal Information

The information we may collect includes:

• Name

• Billing and shipping address

• Email address

• Phone number, if provided

• Order history and purchase details

• Payment transaction details and payment status

• Customer service messages and communications

• Other information you voluntarily provide when contacting us

Device and Technical Information

When you visit our website, certain information may be collected automatically, including:

• IP address

• Browser type and version

• Device type and operating system

• Pages visited and interactions with our website

• Referring website or source

• Date and time of visits

• General website usage and diagnostic information

We use this information to operate our website, maintain security, troubleshoot technical issues, and understand how visitors use our services.

2. How We Use Your Information

We may use personal information for the following purposes:

• To process, confirm, and fulfill orders

• To process payments and manage transactions

• To arrange shipping and delivery

• To provide customer service and respond to inquiries

• To send order confirmations, shipping notifications, and other transactional messages

• To manage returns, refunds, and order-related issues

• To maintain and improve our products, services, and website

• To detect and prevent fraud, abuse, and unauthorized transactions

• To protect the security and integrity of our website

• To comply with applicable legal, tax, accounting, and regulatory requirements

• To send promotional communications where permitted by law and, where required, with your consent

• To measure website performance and advertising effectiveness, where applicable

We process personal information for legitimate business purposes and in accordance with applicable privacy laws.

3. Payment Information

Payments made through our website may be processed by third-party payment service providers, such as the payment provider selected at checkout.

We do not normally store complete payment card numbers or card security codes on our own servers. Depending on the payment method, payment providers may collect and process payment information directly to authorize and complete transactions.

Payment providers handle personal and payment information in accordance with their own privacy policies, security practices, and applicable laws.

For questions about payment information processed directly by a payment provider, you may also need to contact that provider.

4. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, and similar technologies to support website functionality and improve your browsing experience.

Depending on the technologies enabled on our website, these tools may be used to:

• Remember preferences and settings

• Maintain shopping cart contents and shopping sessions

• Support checkout and other essential website functions

• Understand website traffic and visitor behavior

• Measure website performance

• Evaluate advertising effectiveness

• Support advertising and marketing activities, where permitted

You may be able to manage cookies through your browser settings or our website's cookie preference tool, if available.

Disabling certain cookies may affect shopping cart functionality, checkout, or other website features. Where required by law, we will obtain consent before using non-essential cookies or similar technologies.

For more information, please review our Cookie Policy.

5. How We Share Your Information

We may disclose personal information to third parties when reasonably necessary to operate our business, fulfill orders, provide services, or meet legal obligations.

These third parties may include:

• Payment processors and payment service providers

• Shipping, delivery, and fulfillment providers

• Website hosting and technical service providers

• Website analytics and performance measurement providers

• Advertising and marketing service providers

• Customer service and communication providers

• Professional advisers, auditors, and legal representatives

• Government authorities, regulators, or law enforcement agencies when required or permitted by law

We may also disclose information when necessary to protect our rights, investigate suspected fraud, enforce our terms, or protect the safety and security of our customers and business.

We do not sell personal information for money. However, certain data sharing for targeted advertising or cross-context behavioral advertising may be considered a “sale” or “sharing” under some privacy laws, even when no money is exchanged. Where applicable, we will honor the privacy rights and opt-out requirements provided by those laws.

Third-party service providers may process information under their own privacy policies and applicable contractual or legal obligations.

6. International Data Transfers

Our website and service providers may operate in different countries. As a result, your personal information may be transferred to, stored in, or processed in a country other than the country where you reside.

Where required by applicable law, we will take appropriate steps to ensure that international transfers of personal information are subject to suitable safeguards.

7. Data Security

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.

However, no method of electronic transmission or storage is completely secure. We therefore cannot guarantee absolute security.

You are encouraged to use secure networks and keep your account credentials and other sensitive information confidential.

8. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Complete transactions and provide requested services

• Maintain order, business, and transaction records

• Handle customer service requests, returns, and refunds

• Resolve disputes and enforce agreements

• Detect and prevent fraud

• Meet legal, tax, accounting, and regulatory obligations

When personal information is no longer needed, we may delete it, anonymize it, or securely dispose of it, subject to applicable legal requirements and legitimate business needs.

9. Your Privacy Rights

Depending on where you live and the privacy laws that apply, you may have the right to:

• Request access to personal information we hold about you

• Request correction of inaccurate personal information

• Request deletion of personal information, subject to legal exceptions

• Request a copy of certain personal information in a portable format

• Request information about how we collect, use, or disclose personal information

• Object to or request restrictions on certain processing activities

• Withdraw consent where processing is based on consent

• Opt out of certain targeted advertising, sales, or sharing of personal information, where applicable

• Appeal a decision concerning a privacy rights request, where required by law

These rights are subject to applicable legal requirements and exceptions.

To submit a privacy-related request, please email support@feiyidown.com with the subject line “Privacy Request.” We may need to verify your identity before processing your request.

We will respond within the time period required by applicable law.

10. Marketing Communications

Where permitted by law, we may send promotional emails about our products, offers, promotions, and updates.

You may unsubscribe from promotional emails at any time by following the unsubscribe instructions included in the email or by contacting us at support@feiyidown.com.

Unsubscribing from promotional emails will not necessarily stop transactional or service-related communications, such as order confirmations, shipping notifications, or important messages about an existing order.

We will obtain consent for marketing communications where required by applicable law.

11. Children's Privacy

Our website is not intended for children, and we do not knowingly collect personal information from children in violation of applicable law.

If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us at support@feiyidown.com. We will take appropriate steps to review the request and delete the information where required by law.

12. Third-Party Websites and Services

Our website may contain links to third-party websites, payment services, or other external services.

We do not control and are not responsible for the privacy practices or security of third-party websites and services. Their collection and use of your information are governed by their own policies and terms.

We recommend reviewing the applicable privacy policies before providing personal information to third parties.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website features, service providers, or legal requirements.

Any updates will be posted on this page with a revised “Last Updated” date. Changes will take effect when posted, unless otherwise stated or required by applicable law.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:

Brand: Fei Yi

Email: support@feiyidown.com

Please include “Privacy Request” in the subject line when submitting a request concerning your personal information.

We will make reasonable efforts to respond within the period required by applicable law.

Fei Yi

Thank you for trusting Fei Yi.