Cookie Policy

Last Updated: October 26, 2026

This Cookie Policy explains how FEI YI ("we," "our," or "us") may use cookies and similar technologies when you visit our website.

These technologies may support essential website functions, remember preferences, analyze website performance, and measure advertising effectiveness.

Where required by applicable law, we will obtain consent before using non-essential cookies or similar technologies. This policy should be read together with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files stored on your computer, mobile device, or other device when you visit a website.

They help websites recognize a browser or device, maintain shopping sessions, remember preferences, and understand how visitors interact with a website.

We may also use similar technologies, such as tracking pixels, tags, scripts, and local storage, for purposes described in this policy.

2. How We Use Cookies

Depending on the services and features enabled on our website, cookies and similar technologies may be used for the following purposes.

Essential Cookies

Essential cookies support the basic operation, security, and functionality of our website.

They may help us:

• Maintain shopping cart contents

• Support checkout and order processing

• Maintain shopping sessions

• Remember necessary website settings

• Protect website security

• Detect suspicious or potentially fraudulent activity

These technologies are generally necessary to provide the shopping services you request. Where permitted by law, essential cookies may operate without consent.

Functional Cookies

Functional cookies may help remember your preferences and improve your browsing experience.

Depending on the features available, they may remember:

• Language or regional preferences

• Certain browsing settings

• Shopping-related preferences

• Other choices that personalize website functionality

If these cookies are not essential to a service you request, we will seek consent where required by applicable law.

Analytics Cookies

Analytics cookies and similar technologies may help us understand how visitors use our website and identify opportunities to improve its performance.

Depending on the analytics tools enabled, information may include:

• Pages visited

• Time spent on pages

• General traffic sources

• Browser and device information

• Website interactions

• General website performance and usage patterns

We use such information to understand website traffic and improve the shopping experience. Where possible, information may be reviewed in aggregated or statistical form.

Non-essential analytics technologies will be used in accordance with applicable consent requirements.

Advertising and Marketing Cookies

Advertising and marketing technologies may help us measure advertising performance, understand campaign effectiveness, and support relevant advertising.

Depending on the services enabled, these technologies may help us understand:

• How visitors arrive at our website

• Which campaigns generate visits

• Whether visitors take certain actions after interacting with an advertisement

• General advertising and conversion performance

Third-party advertising providers may process information collected through these technologies according to their own privacy policies and applicable settings.

Where required by law, we will obtain appropriate consent before activating non-essential advertising technologies.

3. WooCommerce Cookies

Our website uses WooCommerce to provide online shopping functionality.

Depending on the website configuration and enabled extensions, cookies or similar technologies may support:

• Shopping cart functionality

• Checkout and order processing

• Customer sessions

• Payment and order-related functionality

• Other essential shopping features

Blocking essential shopping cookies may prevent the shopping cart, checkout, or other website functions from working correctly.

WooCommerce extensions and other integrations may also introduce additional cookies. Their use depends on the features and services enabled on our website.

4. Third-Party Services

We may use third-party providers to support website operations and customer services. Depending on our current configuration, these providers may include services for:

• Website analytics

• Advertising and campaign measurement

• Payment processing

• Website hosting and security

• Customer support

• Other website functionality

Some providers may use cookies, pixels, or similar technologies to deliver their services or process information.

Third-party data practices are governed by the applicable provider's policies and settings. We encourage you to review those policies when relevant.

We will handle personal information and consent requirements in accordance with applicable law.

5. Google Services

Depending on the services enabled on our website, we may use Google tools for website analytics, advertising measurement, or advertising campaign performance.

These services may use cookies or similar technologies to measure website visits, understand interactions, assess advertising effectiveness, or support advertising features.

The information collected and the technologies used depend on the Google services installed and their configuration.

Where required by applicable law, appropriate consent mechanisms will be used before non-essential Google technologies are activated. Consent and advertising settings may also affect how certain information is processed.

For more information about Google's data practices, please review Google's applicable privacy information.

6. Managing Cookie Preferences

You can manage cookies through your browser settings. Depending on your browser, you may be able to:

• View stored cookies

• Delete existing cookies

• Block certain or all cookies

• Allow cookies from selected websites

• Receive notifications about cookies

Please note that blocking essential cookies may affect shopping cart functionality, checkout, and other features.

Where our website provides a cookie preference tool, you may also be able to accept, reject, or manage categories of non-essential cookies through that tool.

Browser settings and website cookie preferences serve different purposes. Changing your browser settings may not automatically update preferences stored through a website's consent tool.

7. Cookie Consent

Where required by applicable law, we will request consent before using non-essential cookies and similar technologies.

Where a cookie preference mechanism is provided, it may allow visitors to:

• Accept non-essential cookies

• Reject non-essential cookies

• Manage available cookie categories

• Review or change their preferences

Essential technologies may continue to operate where necessary and legally permitted.

Where applicable, we will respect recorded preferences and provide a way to change or withdraw consent.

The availability and operation of these controls depend on the consent management features configured on our website.

8. Information That May Be Collected

Depending on the technologies used, information collected through cookies or similar technologies may include:

• IP address

• Browser type and version

• Device information

• Operating system

• Pages visited

• Website interactions

• Referral information

• Approximate location information

• Cookie or device identifiers

• Advertising and analytics identifiers

Some information may be linked to other information associated with your visit or account. Depending on the circumstances and applicable law, such information may constitute personal information.

9. Cookies and Personal Information

Information collected through cookies may be used together with other information to support website functionality, analyze usage, measure advertising performance, and improve our services.

How we collect, use, disclose, and protect personal information is described in our Privacy Policy.

Please review our Privacy Policy for additional information about your privacy rights and how to contact us regarding personal information.

10. Cookie Duration

Cookies may be either session cookies or persistent cookies.

Session cookies generally expire when you close your browser.

Persistent cookies remain on your device until they expire or are deleted, depending on their settings.

Cookie duration varies according to the technology, its purpose, and the provider that sets it. We do not assume that all cookies have the same duration.

11. International Visitors and Applicable Laws

Cookie and tracking requirements vary by location.

We aim to handle cookies and similar technologies in accordance with applicable privacy and consumer protection laws, including any consent, disclosure, or preference requirements that apply to our activities.

Where applicable law provides rights relating to personal information or targeted advertising, those rights are not limited by this Cookie Policy.

12. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes to our website, the services we use, our cookie practices, or applicable legal requirements.

Any revised version will be published on this page with an updated "Last Updated" date.

We encourage you to review this page periodically to stay informed about our use of cookies and similar technologies.

13. Contact Us

If you have questions about this Cookie Policy or how cookies and similar technologies are used on our website, please contact us:

Brand: FEI YI

Email: support@feiyidown.com

FEI YI

We aim to provide clear information about our use of cookies and similar technologies and to respect applicable privacy requirements.